Korea’s digital content powerhouse is making a global statement at Licensing Expo 2025, with the “K-CREATOR GLOBAL BRAND Partnership” program set to connect the nation’s most influential creators-including the headline act, JAYKEEOUT-with leading international brands.

The event will run from May 20 to 22 at the Mandalay Bay Convention Center in Las Vegas, hosted by Korea’s Ministry of Science and ICT (MSIT) and organized by the Korea Radio Promotion Association (RAPA)

Official 1:1 Meeting Registration:
Book your meeting now at https://planuscompany.com/kcreator2025/

JAYKEEOUT: Korea’s Digital Storytelling Phenomenon

At the forefront of this initiative is JAYKEEOUT, led by creator Jay, whose channel boasts 1.84 million subscribers and over 309 million views as of April 2025. Renowned for high-impact hidden camera content, emotionally charged storytelling, and innovative campaigns that bridge live and digital experiences, JAYKEEOUT is the go-to partner for brands seeking to create memorable, immersive campaigns. Their expertise makes them especially attractive to lifestyle brands aiming to connect with audiences through authentic, offline experiences and compelling narratives.

Collaboration Focus:

Brands with physical spaces

Offline campaign ambitions

Emotional storytelling to connect with customers

Brands and agencies can book exclusive 1:1 meetings with JAYKEEOUT at the expo, unlocking opportunities for co-branded events, digital campaigns, and unique IP collaborations that resonate with global audiences.

K-CREATOR GLOBAL BRAND Partnership: Program Overview

Event: Licensing Expo 2025

Dates: May 20–22, 2025

Location: Mandalay Bay Convention Center, Las Vegas, USA

Hosts: Ministry of Science and ICT (MSIT), Korea Radio Promotion Association (RAPA)

Participants: 10 leading Korean creators specializing in animation, characters, webtoons, illustrations, music, fitness, food, and immersive content.

Official Meeting Registration Site: https://planuscompany.com/kcreator2025/

The program is designed to foster IP-based collaborations, offering 1:1 business matchmaking sessions that connect Korean creators with global companies for co-development, licensing, and product commercialization.

Meet Korea’s Top Creators

Alongside JAYKEEOUT, the program features a diverse lineup of creators, each with a strong international following and unique intellectual properties (IPs) ready for global expansion:

Subscriber counts as of April 2025.

Why Attend?

For Brands:

Direct access to Korea’s top digital creators and their global audiences

Opportunities for co-branded live events, digital campaigns, and collaborative storytelling

Discover innovative Korean IPs for product commercialization and international expansion

For Creators:

Connect with global companies to explore new business models and collaborations

Showcase diverse content IPs to an international audience

Unlock business opportunities through personalized matchmaking sessions

How to Participate

Schedule a 1:1 Meeting: Book a meeting with JAYKEEOUT or other creators to discuss collaboration possibilities and discover how Korean creative talent can drive global brand growth.

Application: Complete the official meeting request form with your company details, collaboration interests, and preferred meeting times to secure your spot.

Register here: https://planuscompany.com/kcreator2025/

About Licensing Expo 2025

Licensing Expo is the world’s largest event dedicated to brand licensing and extension, attracting over 10,000 visitors and 500+ exhibitors from entertainment, fashion, sports, corporate brands, and art. The expo is a prime venue for spotting emerging trends, building partnerships, and securing rights to leading consumer brands and entertainment icons.

Contact & Further Information

For more details or to book a 1:1 meeting, visit the official K-CREATOR program website at https://planuscompany.com/kcreator2025/ or contact the event organizers for tailored matchmaking support.

“K-CREATOR GLOBAL BRAND Partnership at Licensing Expo 2025 is where global brands meet Korea’s creative power-don’t miss the chance to create unforgettable experiences and unlock new business opportunities.”

JAYKEEOUT stands as the flagship creator at this year’s program, offering global brands a unique gateway to Korea’s vibrant digital culture and storytelling innovation.