BCWW 2025: Window to What’s Next—Celebrating a Milestone Year as the Global Hub for K-Content and Media Innovation

America’s and the World’s Gateway to K-Content’s Future, Industry Collaboration, and New Digital Platforms

September 16–19, 2025 | COEX, Seoul, Korea

Transforming the Vision of Korean Content, Streaming, and Global Media

This year marks a major milestone for the International Broadcasting & Video Market (Broadcast Worldwide, BCWW)—the 25th anniversary of Asia’s largest and most influential broadcast and OTT content event. What started in 2001 as a groundbreaking initiative to support Korea’s then-nascent content exports is now a central pillar in the international entertainment industry, uniting top talent, buyers, investors, platform leaders, and global policymakers under one roof in Seoul every fall.

In 2024, BCWW set new records: attracting over 10,000 participants from more than 30 countries and clinching export contracts valued at $86.24million (₩119.7billion) for Korean content makers. The market’s rise tracks the success story of K-Content—encompassing everything from K-Drama and movies to animation and digital originals—whose impact now shapes programming strategies on every continent.

Event Overview & Structure

What’s New and Why It Matters

Expanding Beyond Export—Towards Global Media Leadership

BCWW’s role is evolving in sync with the ambitions of Korea’s content industry, now valued at over 300 trillion won, and targeting a leadership role in the global “K-Culture” economy.

· Platform for Next-Phase K-Content: No longer limited to traditional export, BCWW is the place for launching international co-productions, exploring fresh business models, and harnessing the full potential of AI and data for content competitiveness.

· Connects the Entire Ecosystem: The event unites IP owners, OTT and FAST platform leaders, production companies, investors, and local fans—supporting both groundbreaking deal-making and sustainable ecosystem growth.

· Convergence with Tech: With the rapid rise of FAST (Free Ad-Supported Streaming TV), AI-powered recommendation systems, and the global digitalization wave, BCWW is an anchor for both legacy and new-media innovation.

Signature Programs and Highlights

Exhibition & Market

· Major OTT platforms (like Coupang Play, TVING) and new startups present their latest and upcoming lineups.

· The FAST Pavilion demonstrates how FAST is emerging as a fresh distribution channel and revenue stream for Korean and global content.

· French Pavilion: Coinciding with the 140th anniversary of Korea-France diplomatic ties (2026), France features as Guest Country, with the CNC and French content leaders hosting joint events, showcases, and business forums for bilateral cooperation.

Conferences & Keynotes

· High-profile speakers:

o   Lee Myung-han (CEO, Egg is Coming) on “The Creator Economy: How Fandom Drives the New Video Ecosystem.”

o   Alan Wolk (co-founder of TV[R]EV and FAST thought leader) on “Global Media Platforms: Competition & Expansion.”

o   Deep dives on “AI and the Future of Content,” new strategies for IP commercialization, and the rise of “FAST as a K-Content Export Gateway.”

· 10+ expert sessions and panels: Industry leaders, technologists, and creative visionaries explore trends, best practices, and actionable insights.

Business Matching & Pitching

· Curated one-on-one and group meetings between Korean studios and global buyers, innovation consults, and VC introductions.

· Startups and established players alike can connect for collaboration, investment, and beyond.

Public Access and Experience Zones

· Open pavilions: General public can try new OTT products, smart TV applications, and experience K-Drama/unscripted content first-hand.

· Immersive tech demonstrations: Showcasing the intersection of traditional media, AI, and digital engagement.

Strategic Significance

For Korean Content

· Spearheading Cultural Exports: BCWW underpins the government’s national policy for content as a pillar of economic growth—enabling “K-Culture” to lead Asia and the world in both cultural influence and business performance.

· Policy, Platform, and Partnership: The platform facilitates vital dialogue between policymakers, industry execs, and creatives to ensure regulatory and market readiness for rapid change.

For Global Partners (incl. U.S. and Europe)

· Ideal Launchpad for International Growth: As American, European, and Asian OTTs vie for innovative partnerships and quality content, BCWW is the single best venue to discover, acquire, or co-develop tomorrow’s global hit.

· Bridging Continents: With France spotlighted as Guest Country and strong U.S.-Korea business ties, the event’s ecosystem is defined by cross-border opportunity.

· Emphasizing Future Trends: From the economics of FAST and IP, to shifting audience trends and next-gen production methods, BCWW delivers peer-to-peer knowledge and future-focused business intelligence unavailable elsewhere.

The Humanity and Vision Behind the Growth

BCWW’s success is more than numbers—it embodies Korea’s ambition to serve as both a creative and technological anchor for global entertainment.

· Government Commitment: The MCST has reaffirmed its resolve to support BCWW’s sustained growth, viewing it as a critical venue for national soft power as well as sustainable industry expansion.

· Sustainable Growth: By merging culture, tech, and collaboration, BCWW ensures that the rise of K-Content benefits all—from indie creators to global studios and ordinary fans.

· Public Engagement: Opening experience zones and select content showcases to everyday citizens reflects a belief in content’s power to connect people across boundaries and foster community.

Registration and Contact

For U.S. and global buyers, content studio execs, tech innovators, and creative talent:

· Register today for premium access to business matching, floor exhibitions, and world-class conference sessions. www.bcww.co.kr

· For exhibitor, speaker, or partnership inquiries, contact the BCWW Secretariat or visit the official BCWW 2025 website.

BCWW 2025 promises to do more than set the business agenda—it will shape how the world creates, distributes, and experiences content for years to come, opening a true window to what’s next.

'케이-콘텐츠'를 세계로, '2025 국제방송영상마켓' 개최

9월 16~19일 코엑스서 25주년 맞아...프랑스 주빈국 초청

문화체육관광부(장관 최휘영)는 한국콘텐츠진흥원과 함께 9월 16일(화)부터 19일(금)까지 코엑스(서울 강남구)에서 '2025 국제방송영상마켓(BCWW, BroadCast World Wide)'을 개최한다고 19일 밝혔다.

올해로 25주년을 맞이한 국제방송영상마켓(BCWW)은 '케이-콘텐츠'의 수출을 지원하고 국내외 영상산업 관계자들이 정보를 교류하는 아시아 최대 방송·온라인동영상서비스(OTT) 콘텐츠 시장으로 자리매김해왔다. 작년에는 30여 개국에서 영상산업 관계자 1만여 명이 참가한 가운데, 약 8,624만 달러(약 1,197억 원)의 수출 계약이 성사됐다.

올해는 '케이-컬처' 300조 원 시대로 이끌 방송·온라인동영상서비스(OTT) 영상산업을 활성화하기 위해 '미래를 향한 창(Window to What's Next)'이라는 주제로 콘텐츠·플랫폼 기업 전시관, 시연회(쇼케이스), 제작사-구매자-투자사 간 사업상담(비즈매칭) 등을 지원한다.

한-프랑스 수교 140주년 기념, 프랑스 주빈국 초청

특히 올해는 2026년 한-프랑스 수교 140주년을 기념하고 국제 교류를 강화하기 위해 프랑스를 주빈국으로 초청했다. 이를 계기로 프랑스 국립영화영상센터(CNC)를 비롯한 방송·온라인동영상서비스(OTT), 영화, 애니메이션 등 주요 기업 관계자들이 다수 방한할 예정이다.

프랑스 국가 공동관, 주요 기업 콘텐츠 시연회, 강연 등 특별 프로그램을 운영하고, 양국 영상산업 관계자들 간 수출 및 공동 제작 등 협업 기회를 확대해 상호 산업 발전을 도모하는 자리를 마련한다.

에그이즈커밍 이명한 대표, 미디어학자 앨런 월크 등 전문가 강연

행사 기간에 영상산업 각 분야의 전문가들이 최근 환경 변화와 산업 동향을 진단하고 미래 전략을 공유하는 다양한 강연에 연사로 나선다.

에그이즈커밍 이명한 대표의 '크리에이터 이코노미: 팬덤이 주도하는 영상콘텐츠 생태계', '패스트(FAST, Free Ad-Supported Streaming TV)' 용어의 창시자이자 저명 미디어학자인 앨런 월크(Alan Wolk)의 '미디어 플랫폼의 경쟁과 확장'을 비롯해 '인공지능(AI)과 콘텐츠의 미래', '케이-콘텐츠의 새로운 출구, 주목받는 패스트(FAST) 플랫폼' 등 10여 개의 다양한 강연을 통해 산업현장의 지식과 통찰을 공유할 계획이다.

'K-OTT'·'FAST' 홍보관 운영, 일반 시민도 참여 가능

누구나 관람할 수 있는 '케이-온라인동영상서비스(OTT)'·'스마트텔레비전 기반 실시간 재생 서비스(FAST)' 홍보관도 운영한다.

'케이-온라인동영상서비스(OTT)' 홍보관에서는 '쿠팡플레이', '티빙' 등 기업이 참가해 <슈팅스타>, <무쇠소녀단> 등 보유 콘텐츠와 하반기 공개 예정작을 홍보한다.

'케이-콘텐츠'의 새로운 유통 창구로 주목받고 있는 '스마트텔레비전 기반 실시간 재생 서비스(FAST)' 홍보관에서는 국내 주요 사업자들이 시연과 체험 행사를 진행한다. 방문객들이 각종 실시간 재생(스트리밍) 서비스를 직접 경험하고 향후 서비스의 성장 가능성을 확인할 수 있는 기회를 제공한다.

임성환 문체부 미디어정책국장은 "올해로 25주년을 맞이한 '국제방송영상마켓'이 '케이-콘텐츠' 수출을 다각적으로 지원하는 한편, 영상산업 관계자들이 모여 지속 가능한 산업 성장을 논의할 수 있는 장이 되길 바란다"며 "문체부는 남은 기간 행사를 성공적으로 개최할 수 있도록 최선을 다해 준비하겠다"고 밝혔다.