CES2025에서 진행됐던 엔터테인먼트 테크, 미디어, 콘텐츠  세션들을 모두 정리합니다.

“XR·메타버스와 AI가 결합해, 콘텐츠 제작·유통·사용자 경험이 대전환 중이며, 음성 인터페이스와 공간 인식 AI가 ‘차세대 컴퓨팅’의 큰 축이 될 것. 다만 윤리‧공동체적 측면도 놓쳐선 안 된다.”

"The combination of XR-metaverse and AI is transforming content creation, distribution, and user experience, and voice interfaces and spatially aware AI will be a big part of the 'next generation of computing'. However, we must not lose sight of the ethical and community aspects."

Monday, January 6 1:00 PM - 1:40 PM ARIA, Level 1, Joshua 9

패널 구성

사회(Speaker 1)


찰리 핑크(Charlie Fink)

  • Forbes 테크 칼럼니스트, 대학 교수
  • 테드 실로위츠(Ted Schilowitz)와 “This Week in XR” 팟캐스트 공동 진행
  • 이 세션에서 팟캐스트명을 “AI XR 팟캐스트”로 변경한다고 발표

패널:

Speaker 2: 에런 루버(Aaron Luber)

  • 구글(Google) Director of Partnerships
  • AI 하드웨어, XR 분야 담당

Speaker 3: 레일라 메시데히(Layla Mesidehi)

  • 마이크로소프트(Microsoft) 산업용 AI Acceleration Studio의 Technical Program Manager

Speaker 4: 테드 실로위츠(Ted Schilowitz)

  • ‘퓨처리스트(futurist)’로 활동
  • “This Week in XR” 팟캐스트 공동 진행자로도 알려짐

Speaker 5: 케이티 한(Katie Hahn)

  • “CS Studios”의 SVP(수석 부사장) - 포스트 프로덕션 담당
  • VFX, 특수효과, 영화·시네마틱 관련 업무

Speaker 6: 레베카 바킨(Rebecca Barkin)

  • 라미나원(Lamina1) CEO & 공동 창업자
  • 공동 창업자: 닐 스티븐슨(“메타버스” 용어를 만든 SF작가로 유명)

(주: 세션 중 “Sphere(스피어)” 공연장, “메타버스” 관련 언급이 빈번함.)

주요 내용

1. AI가 엔터테인먼트 산업에 미치는 영향

  • XR·게임·영화 등 “크리에이티브 영역”에서 AI는 폭발적 성장을 이끌 것
  • 예컨대 AI가 영상 편집·VFX·시각효과 등의 “반복 작업”을 대폭 자동화하여 창작자들이 핵심 아이디어와 스토리텔링에 집중할 수 있게 함
  • 제작비·인프라 문제
  • 기존 대형 스튜디오는 여전히 배급·마케팅력 등에서 우위
  • 그러나 AI·블록체인 결합으로 독립 창작자들이 자금 조달·제작·배급을 혁신할 가능성 있음 (크라우드펀딩, 토큰화, Web3 등)

2. 블록체인 & AI를 통한 새로운 투자·배급 모델

  • 레베카 바킨(Lamina1)
  • “크리에이터들이 ‘플랫폼’이나 ‘대형 스튜디오’에 종속되지 않고 직접 자금을 모으고, 팬들과 수익을 공유하는 탈중앙화 생태계 구축”
  • 「프레스먼 필름(Pressman Film)」 사례 (규제 준수한 채 토큰·크립토·스테이블코인으로도 투자 유치)

3. Personal AI Agent(개인 AI 에이전트)와 윤리적 우려

  • “Character AI” 등 대화형·인격형 챗봇이 폭발적 유저 유입
  • 강력한 “친밀감” 유발 사례(10대 청소년 사건 등) → 윤리·정신건강 문제 대두
  • 패널 발언 요지: “AI 기술은 중립이지만, 사용·규제·윤리적 가이드라인이 중요하다.”
  • 대기업들조차 경쟁 압력 때문에 안전장치를 충분히 테스트하기 전에 ‘출시부터 하는’ 분위기도 있음

4. 메타버스와 XR: “M단어” 재조명

  • 2021~22년 “메타버스” 열풍 이후, Chat GPT·생성 AI 등장으로 이슈가 AI로 급속 전환
  • “메타버스” 자체가 사라진 게 아니라, 하드웨어·네트워크·AI가 아직 완성 단계가 아니기에 속도조절 중
  • “AI가 실시간으로 공간·환경·콘텐츠를 합성해주는 능력”이 향후 메타버스 발전의 핵심 촉매가 될 전망

5. XR·음성 기반 인터페이스의 부상

  • 음성(Voice)을 ‘새로운 운영체제(인터페이스)’로 활용하는 시대 도래
  • 예: 구글 Gemini, Project Astra, Ray-Ban Meta 등의 음성 입력 + 시각 출력 = 차세대 UX
  • 이어폰·마이크·스피커 + AR 글래스 → “손 사용 없이 대화하듯 사용하는 컴퓨팅”이 보편화될 가능성
  • 시각(Visual)·공간(Spatial) 이해도
  • AI가 사용자의 실제 공간·위치를 인식하고, 적절히 정보나 디지털 객체를 배치·합성하는 기술(AR occlusion, 공간 매핑 등)이 빠르게 발전 중
  • 이는 극사실적·몰입형 경험(예: 스피어 공연장, 테마파크형 XR)에도 큰 역할

6. 공동체(Communal) 경험 vs 1인용 몰입

  • 패널들 모두 “인간은 궁극적으로 함께 즐기는 경험을 선호한다”는 점을 강조
  • 고도로 개인화된 AI 에이전트·XR 환경이 늘어나도, 영화관·콘서트·공연장(예: 스피어) 등 “공유 체험”은 여전히 인기가 높음
  • 그래서 “XR도 집에서 혼자 헤드셋 쓰는 것만으론 한계가 있다. 여러 사람이 동시에 몰입할 수 있는 ‘공유형 XR’이 차세대 기회”라고 진단

8. 결론 및 전망

  • AI와 XR의 결합은 이미 실현 단계에 접어들었으며, 콘텐츠 제작(영화, 게임, VFX 등)부터 사용자 인터페이스(음성비서, AR 글래스)까지 전방위로 확산 중
  • 메타버스에 대한 관심이 갑자기 식은 것처럼 보이나, 실제론 인프라·기술적 문제를 해결하는 과정이며, 특히 생성형 AI의 등장이 “빠르고 효율적인 3D 공간 생성”을 가능케 해 메타버스 확산에 긍정적 영향을 줄 것
  • 블록체인과의 결합(크립토 펀딩, NFT, 탈중앙화 플랫폼 등)으로 창작·투자·유통 모델이 다변화되면, 기존 대기업 중심의 엔터테인먼트 생태계에 큰 변화를 가져올 전망
  • 음성 인터페이스가 차세대 운영체제로 부상하며, “내 주변 공간을 인식하는 AI”가 일상에 녹아들 가능성 큼
  • 다만 윤리·보안·프라이버시 문제와 “공유·연결(커뮤니티)” 욕구 등 ‘인간적 요소’를 간과하지 말아야 한다는 견해가 강하게 제기됨

“AI, Cinematic, Spatial and XR: The Next Level of Creativity” from January 29, 2025. The discussion runs approximately 41 minutes and features several speakers (listed below) exploring the intersection of AI, XR, cinematic experiences, and the future of creativity.

Panel Composition

Moderator (Speaker 1):

Charlie Fink

  • Forbes tech columnist, college professor
  • Co-host with Ted Schilowitz of the (formerly named) “This Week in XR” podcast.
  • Announced during the session that they are rebranding the podcast to “The AI XR Podcast.”

Speakers/Panelists

Speaker 2: Aaron Luber (Google)

  • Director of Partnerships at Google
  • Works on AI hardware and XR projects

Speaker 3: Layla Mesidehi (Microsoft)

  • Technical Program Manager in the Industrial AI Acceleration Studio

Speaker 4: Ted Schilowitz

  • Longtime futurist
  • Co-host of the “This Week in XR” podcast with Charlie Fink

Speaker 5: Katie Hahn (CS Studios)

  • SVP of Post Production, overseeing VFX and cinematic work

Speaker 6: Rebecca Barkin (Lamina1)

  • CEO & Co-founder alongside author Neal Stephenson (who coined the term “metaverse”)

The panel also references the new “Sphere” venue in Las Vegas and frequently revisits how AI and XR intersect with film, entertainment, and immersive experiences.

Key Discussion Points

1. Quick “True/False” Lightning Round on AI & XR

  • Will AI surpass the internet in impact?
  • Some say it’s essentially part of the internet and thus hard to compare. Others believe its impact could be even more dramatic.
  • Will AI cause large-scale job losses?
  • Likely a reallocation or redistribution of jobs, but also true that certain roles will vanish.
  • Will a synthetic AI performer win an Oscar?
  • Possibly, though the Academy might create a new category. Current rules pose challenges.
  • By CES 2030, will everyone wear XR glasses?
  • While “everyone” may be too strong, usage will certainly increase. Form factor still uncertain.
  • Are personal AI agents (like in the movie “Her”) the next big development?
  • Most panelists say yes. AI assistants/agents are already showing real product-market fit.
  • Within five years, will users simply “prompt” entire feature-length movies into existence?
  • Technically feasible in some form, but high-quality storytelling still needs human creativity. Likely more workable for short-form or lower-budget content.

2. AI’s Influence on Entertainment

  • Transformative power in cinema, gaming, and XR:
  • AI can automate repetitive creative tasks (e.g., basic VFX, editing, rendering), freeing creators to focus on core storytelling and artistry.
  • Production cost and distribution:
  • Major studios still wield distribution leverage.
  • However, AI plus blockchain could allow independent creators to fund and distribute content in new ways (crowdfunding, tokenization, Web3).

3. Combining Blockchain & AI for New Financing/Distribution Models

  • Rebecca Barkin (Lamina1)
  • Envisions decentralized, creator-owned platforms.
  • Example: Pressman Film using crypto and stablecoins to raise funds under regulatory compliance.
  • The idea is to bypass exclusive dependence on big studios or streaming platforms.

4. Personal AI Agents and Ethical Concerns

  • Character-driven chatbots (e.g., Character AI) have skyrocketed in popularity.
  • Incidents highlight the psychological impact and ethical dilemmas of ultra-personal AI.
  • Key takeaway: Technology is neutral but must be guided by human ethics, safe use, and transparent algorithms.

5. “Metaverse” & XR: Revisited

  • Hype about “the metaverse” soared in 2021–22, then quickly shifted to generative AI after ChatGPT.
  • Still, the concept hasn’t disappeared; it’s undergoing a slower rollout.
  • AI for real-time world-building can unlock the “infinite content” vision of the metaverse.

6. XR and Voice Interfaces

  • Voice as a ‘new operating system’ for computing:
  • Google’s Gemini, Meta’s Ray-Ban glasses, etc., showcase natural voice interactions with AI.
  • Glasses tethered to a smartphone can handle real-world sensor data, enabling hands-free XR experiences.
  • Spatially Aware AI
  • True immersion hinges on AI’s ability to perceive real-world geometry, lighting, occlusion, etc.
  • Venue-scale XR (like the Sphere) benefits from accurate spatial computing.

7. Communal vs. Individual Experiences

  • Despite personalization, humans value shared experiences like cinemas, concerts, and collective XR.
  • High-end or “premium” XR experiences (sphere-like venues, theme parks, location-based VR) emphasize communal immersion.
  • For mass adoption, the panel emphasizes accessibility, ease-of-use, and the fundamental human desire to gather and share.

8. Conclusion & Outlook

  1. AI + XR
  • Rapidly converging to reshape entertainment (from big-budget studios to indie creators)
  • AI speeds up 3D asset creation and real-time rendering, helping build persistent virtual worlds.
  1. Blockchain
  • Opens new avenues for project financing, crowd ownership, and equitable monetization (NFTs, tokens, etc.).
  1. Voice & Spatial Computing
  • Emerging as the next wave of user interfaces: hands-free, context-aware, and integrated with the environment.
  1. Ethical & Communal Focus
  • Growing concern about how these technologies impact mental health, authenticity, privacy, and social unity.
  • People still crave communal, shared experiences, balancing the hyper-personalized and isolated use of AI/VR.


AI is accelerating every aspect of production, distribution, and user engagement. XR and metaverse visions remain vital but are evolving at a measured pace, partially thanks to the sudden explosion of generative AI. The rise of voice- and context-based interfaces could define the next “operating system” layer for pervasive computing. Meanwhile, ethics, privacy, and the enduring human desire for shared experiences must not be overlooked.

AI, Cinematic, Spatial and XR_ The Next Level of Creativity

AI, Cinematic, Spatial and XR: The Next Level of Creativity
Visionaries are created after a lifetime dedicated to the joy of discovery, Today, we welcome cutting-edge creators, from among the technology industry’s best.

SPEAKERS

Speaker 5, Speaker 7, Speaker 2, Speaker 4, Speaker 3, Speaker 6, Speaker 1

Speaker 1 00:00

Is Charlie pink. I am a Forbes tech columnist. I am a college professor, and I also co host a podcast with this man here Ted show. It's called This Week in XR, which I will announce today is we are changing the name of our podcast. After almost a million downloads in four years. We are changing the name of the podcast to the AI XR podcast. So thank you very much. So before we get started, I'm going to ask the panelists to introduce themselves, starting with I've actually worked with everybody here as a panelist before, so this is going to be easy, and it's sort of like a reunion every year.