K-Beauty’s Global Surge: Meet Sunny’s Channel at Licensing Expo 2025

K-Beauty is at the forefront of a global beauty revolution, and Sunny’s Channel-one of Korea’s most influential beauty creators-is set to showcase this phenomenon at Licensing Expo 2025 in Las Vegas from May 20 to May 22.

As part of the government-backed K-CREATOR GLOBAL BRAND Partnership, Sunny’s Channel will connect with international brands to explore collaboration, licensing, and co-development opportunities.

Why K-Beauty and Beauty Creators Matter

K-Beauty’s global market value is projected to reach $11.2 billion in 2025 and is expected to nearly double by 2035.

Korea has surpassed France as the top exporter of cosmetics to the US and Japan, driven by innovative skincare, clean beauty, and viral product trends.

Beauty creators like Sunny’s Channel are central to this boom, serving as digital ambassadors who set trends, educate consumers, and drive international demand through creative content and direct engagement.

Sunny’s Channel stands out with over 1.18 million subscribers, known for creative cover makeup, celebrity collaborations, and trendsetting tutorials.

Her proven brand partnership success and dynamic presence across major platforms make her an ideal collaborator for brands aiming to enter or expand in the K-Beauty market.

How to Register for Exclusive 1:1 Meetings with Korea’s Top Beauty Creator at Licensing Expo 2025

The K-CREATOR GLOBAL BRAND Partnership is a business matchmaking program that brings together Korea’s leading creators and global companies to explore opportunities in IP-based collaboration, co-development, licensing, and product commercialization.

This year, 10 top Korean content creators-including renowned beauty influencer Sunny’s Channel-will be participating, each seeking new global partnerships at Licensing Expo 2025.

Event Details:

• Dates: May 20 (Tue) – May 22 (Thu), 2025
• Venue: Bayside Halls A–D, Level 1, Mandalay Bay South Convention Center, Las Vegas, USA
• Host: Ministry of Science and ICT (MSIT)
• Organizer: Korea Radio Promotion Association (RAPA)
• Participants: 10 Korean content creators seeking global business opportunities
• Meeting Registration: planuscompany.com/kcreator2025

To secure an exclusive 1:1 meeting with Korea’s top beauty creator at Licensing Expo 2025, simply visit the official program website above. There, you can browse participating creators, discover their unique IP portfolios, and register for personalized business meetings designed to unlock new opportunities for collaboration and market expansion.