ARO Thinking at 2025 K-Digital@Japan IR Day: Expanding EdTech Innovation Across Asia

Jung Han -

Leading Korean Educational Technology Company to Present Global Market Strategy at Premier Tokyo Investment Event

ARO Thinking, a pioneering Korean EdTech company specializing in immersive digital literacy education, will showcase its international expansion plans at the 2025 K-Digital@Japan IR Day on August 27, 2025, at Tokyo Prince Hotel. This prestigious event, organized by Korea's Ministry of Science and ICT, National IT Industry Promotion Agency (NIPA), and Gravity Ventures, represents a strategic initiative to connect Korea's most promising digital startups with Japanese investors and global partners.

Company Profile and Innovation

ARO Thinking has established itself as a "Future-oriented & Humane" education technology company, developing comprehensive digital learning solutions for educational institutions across age groups. Founded in 2018, the company operates with a team of 11-50 employees and has built its reputation on creating accessible, high-quality educational content that bridges the digital divide.

Core Product: Thinking Play Platform

The company's flagship solution, "Thinking Play," offers over 600 VR/AR-based educational experiences without requiring traditional headsets or expensive hardware. This innovative approach makes immersive learning accessible to schools and kindergartens with limited technology budgets. The platform covers diverse educational areas including:

  • Ecology and Environmental Education
  • Safety Training Programs
  • Social-Emotional Learning
  • Memory Enhancement and Cognitive Training
  • Dementia Prevention for Seniors
  • Digital Accessibility Solutions

ARO Thinking's educational content spans from early childhood development to senior citizen programs, demonstrating the platform's versatility across demographic segments. The company has received multiple certifications and recognitions, including APAC Insider 2024 Winner for Kids' eLearning Providers of the Year and inclusion in HolonIQ 2020 Australia and New Zealand EdTech 50.

Strategic Global Expansion

Southeast Asian Market Penetration

ARO Thinking has implemented a comprehensive regional expansion strategy across Southeast Asia with significant traction:

Vietnam Market Development: The company is actively expanding market share through strategic local supply agreements with Vietnamese partners, targeting both private educational institutions and government-backed programs.

Thailand Partnership Strategy: ARO Thinking has established collaborative relationships with school operators in Thailand, creating stable revenue streams through institutional partnerships. The company is also engaged in advanced discussions to supply educational content to international schools throughout the country.

Malaysia Market Entry: The company has initiated a crucial Proof of Concept (PoC) project with DWI Emas International School, marking its strategic entry into Malaysia's competitive education market. This partnership serves as a foundation for broader market penetration across Malaysian educational institutions.

Broader Asian Expansion: Beyond these core markets, ARO Thinking is actively pursuing business opportunities in Japan and Indonesia, reflecting its commitment to comprehensive regional coverage.

Investment Profile and Financial Position

Current Funding Status

  • Investment Stage: Pre-Series A
  • Target Fundraising: USD 26 million
  • 2024 Revenue: USD 19,757

The company's relatively modest current revenue reflects its early-stage expansion phase, while the substantial target fundraising indicates ambitious scaling plans for the Asian education technology market.

Event Context and Industry Significance

The 2025 K-Digital@Japan IR Day represents a critical moment for Korean digital innovation companies seeking international expansion. This government-backed initiative demonstrates Korea's strategic commitment to positioning its technology companies as global leaders in emerging digital sectors.

[Invitation] 2025 K-Digital@Japan IR Day
Dear Friend and Partner,Gravity Ventures is currently organizing a Japan expansion program for Korea startups with the Korea government, specifically the Ministry of Science and ICT&the National IT Industry Promotion Agency (NIPA) We would like to extend a warm invitation to you to attend < 2025…
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Event Details

  • Date: Wednesday, August 27, 2025, 10:00 AM
  • Venue: Tokyo Prince Hotel, Ho-O-No-Ma (Main Hall)
  • Location: 3-3-1, Shibakoen, Minato-ku, Tokyo

Program Structure:

  • 10:00-12:00: IR presentations from 20 innovative startups
  • 12:00-13:30: Networking lunch
  • 13:30-17:30: 1:1 business meetings

Strategic Event Positioning

The event features 20 carefully selected Korean startups across EdTech, AI, XR, and media sectors, representing over $80 million in collective raised capital. ARO Thinking joins companies with proven international traction, including several that already generate significant revenue from Japanese markets.

Target Audience and Partnership Opportunities

The event specifically targets:

  • Japanese VCs and Corporate Venture Capital seeking innovative EdTech solutions
  • Large Educational Enterprises exploring digital transformation
  • International School Networks requiring scalable learning platforms
  • Government Education Agencies implementing digital literacy initiatives

Industry Context and Market Timing

ARO Thinking's participation comes at an optimal time for EdTech expansion in Asia. The region has experienced unprecedented demand for digital education solutions, accelerated by post-pandemic learning transformations. Japan's education technology market, in particular, represents significant opportunities for Korean innovators with proven track records.

Korea's EdTech Innovation Leadership

Korea has emerged as a global leader in educational technology innovation, with the government investing over USD 1 billion in AI Digital Textbook initiatives and comprehensive digital transformation programs. This national commitment provides Korean EdTech companies like ARO Thinking with robust domestic development foundations before international expansion.

Contact and Engagement Information

ARO Thinking Corporate Contact

Event Participation Inquiries
Interested investors, partners, and industry stakeholders can engage directly through official event channels or ARO Thinking's corporate communication team.

Strategic Implications

ARO Thinking's presentation at this prestigious event signals the company's transition from regional startup to potential international EdTech leader. With proven solutions across multiple Asian markets and ambitious expansion plans, the company represents Korea's growing influence in global education technology innovation.

The event provides a unique opportunity for international stakeholders to engage with one of Korea's most promising EdTech companies at a critical growth inflection point, offering early access to innovative educational solutions designed for global scalability.